There is a new country in the W Hotels portfolio as the chain opens the W São Paulo and W Residences São Paulo in Brazil. The new property is located in a modern skyscraper atop Rua Funchal in São Paulo’s southern business district.
W São Paulo Property Overview
W São Paulo features 179 hotel rooms starting on the 25th floor, including 16 suites, and allows guests to enjoy sweeping views of the city center and the Pinheiros River. The hotel boasts the brand’s signature AWAY Spa, FIT gym, WET Deck complete with an outdoor pool, along with two restaurants, three bars, and five event spaces.
The hotel sits above the W Residences São Paulo which spans the second to the twenty-second floors. The 216 W Residences are available in five distinct categories ranging from 570 square feet to 1100 square feet. Residents can enjoy an array of amenities including an indoor swimming pool, two saunas, a serene relaxation area, the brand’s signature FIT gym, a co-working space, and an event hall.
George Fleck, Senior Vice President and Global Brand Leader, W Hotels, had this to say about the new property:
“As we unveil W São Paulo, we are not simply launching a new hotel – W Hotels is immersing itself in the energy of one of the world’s most dynamic cities. W São Paulo captures the pulse of Brazil’s cultural vibrancy, blending local influences with our signature bold, distinct design. This opening is a testament to the brand’s commitment to delivering unparalleled experiences that push boundaries while simultaneously celebrating the essence of the destination.”
This property is the second all-new W hotel opened after the company unveiled a new brand identity last year, after W Prague.
W São Paulo Amenities
Dining
The hotel features three different dining options, each offering its own carefully curated atmosphere.
L40 Cozinha de Latitude, located on the 40th floor of the property, draws its inspiration from the gastronomic traditions of the 16 regions, including Portugal, Spain, Italy, Greece, China, Japan, and the United States that are located along the 40th parallel north. The restaurant has panoramic views of the city and reminds you where you are by infusing Brazilian ingredients and culinary techniques, combining local flavors with international influences.
Baio Cozinha Sulista, located on the 23rd floor, is a restaurant and bar that offers an innovative take on Southern Brazilian cuisines. The menu honors the region’s rich culinary traditions while preparing the dishes with a fresh, contemporary twist, highlighting both seasonality and local ingredients.
Meanwhile, Yōso Bar and Café, located in the Living Room on the 24th floor, offers an immersive experience that culminates in Japanese mixology. Using unexpected ingredients, the bar creates an authentic and sophisticated atmosphere, blending tradition with modern flair.
Recreation
The AWAY Spa, located on the 39th floor, offers a serene retreat with exclusive treatments crafted with Brazilian ingredients, designed to provide personalized, transformative spa experiences. Treatments are named after regions in Brazil, including Amazon, Caatinga, and Pampas Gaúchos, and are thoughtfully curated to deliver an immersive wellness journey using native Brazilian ingredients. The spa is outfitted with three luxurious treatment rooms, including a couple’s suite, and an exclusive bar.
If you’re looking to get pumped up instead of relax, FIT, the property’s fitness center, offers high-intensity workouts and boot camps with cutting-edge TechnoGym equipment. The hotel also features W’s signature WET Deck which, as the name implies, is equipped with an outdoor pool.
Summary
W Hotels is continuing to expand its footprint with the opening the new W São Paulo. It becomes the first W Hotel in the country and the second new property opened under the company’s new brand identity. Rooms at the hotel are currently on sale via Marriott.com.
