Spirit Airlines, the Florida-based ultra-low-cost carrier famous for its bright yellow airplanes, has launched its new fare bundles and a reimagined brand identity. The carrier’s new travel options, dubbed “Just Go,” features Go Big, Go Comfy, Go Savvy, and Go fare options for travelers. The airline has also launched new branding and ad campaigns dubbed “More Fly.”
The airline announced the fare bundles last month in an effort to pursue premium travelers and they are now on sale. As a reminder, the new fares and amenities are:
- Go Big: This is set to become Spirit’s version of First Class and includes a Big Front Seat, snacks and drinks, including alcoholic beverages, one carry-on bag, one checked bag, priority check-in and boarding, and Wi-Fi. The Big Front Seat features enhanced comfort with wider seats, extra legroom, additional seat cushioning and no middle seat.
- Go Comfy: A band-new seating option for the airline, it features increased comfort and space with a guaranteed blocked middle seat (think European Business Class), one carry-on bag, one checked bag, priority boarding, and a snack and non-alcoholic beverage.
- Go Savvy: This option provides passengers with the choice of either one carry-on bag or one checked bag and standard seat selection during booking.
- Go: This product is the closest to Spirit’s current base ticket. It will offer the greatest affordability for those who want to keep it simple with the flexibility to purchase any of the following options: checked bags, standard seat selection, Wi-Fi, and snacks and beverages.
Ted Christie, President and Chief Executive Officer at Spirit Airlines, had this to say about the new rollout:
“We are making major investments to provide our Guests with greater value and enhance their travel experience. This is an excellent opportunity for new Guests and those who haven’t flown with us recently to experience our transformation and see for themselves the great value they can enjoy when choosing Spirit.”
Ted Christie, Spirit President and CEO
At first glance, the new fares seem to be very reasonably priced. I picked a random day in October on one of the few routes Spirit operates from my home airport of Austin and found that each fare level represented a $60-80 upgrade over the previous fare. Not bad for an almost four hour flight to Newark.
For more information on the new fare types and amenities, head to spirit.com/info.
In addition to the new fare bundles, Spirit has refreshed its branding to coincide with the launch. The refreshed branding keeps the carrier’s well known yellow and black colors while introducing a new teal color.
The branding is encouraging guests to get out and travel as part of the “More Fly” campaign. You can expect to see the reimagined brand roll out across spirit.com, the Spirit mobile app, and across the airline’s digital channels and advertising.
Summary
Spirit Airlines’ new fare bundles are now on sale and, to celebrate, the airline has unveiled updated branding as well as a new “More Fly” advertising campaign. Pricing for the different fare bundles appear to be reasonable and I’ actually excited at the opportunity to fly with Spirit soon.
(Images courtesy Spirit Airlines)
I’ve found a few issues. For one, they’re charging pretty much the same for DFW-IAH and CLT-MCO as they are for AUS-EWR.
You also cannot buy the low fare and a la carte buy the big seat. This has basically gutted their frequent flyer elite program. The benefits of status are worthless unless you buy the lowest fare and are content to ride in a regular coach seat. If you want a Big Front Seat, you’re stuck buying a bundle that includes everything you’d get for free (aside from the big seat). I’m glad that I went ahead and bought Big Front Seat a la carte on my future reservations the night before they rolled this out (I had a bad feeling based on some rumblings I heard) because now I can’t even go back and add it.
Interesting. I wonder if they will offer options to “upgrade” to the BFS down the line. I know the elite/priority recognition doesn’t start until the 27th so they still have time to make some changes.