Korean Air unveiled a new corporate identity this week, rolling out a new livery in the process. The carrier’s iconic “Pepsi” scheme has been replaced with a modern, deeper blue with titles shortened to simply, KOREAN.
The unveiling took place at the airline’s headquarters hangar in Seoul during an exclusive event titled “Rising Night.” Approximately 1,000 guests, including employees, industry leaders and media representatives, attended the event. The carrier’s signature Taegeuk symbol has also gotten a refresh as part of the changes. This is the first livery change for Korean Air in 41 years.
While the official announcement occurred on March 11, some eagle eyed plane spotters noticed the change earlier in the week as the carrier flew its new Boeing 787-10, registered as HL8515, to Seoul’s Gimpo International Airport (GMP) on March 9.
While I think the new livery is certainly more modern, Korean Air’s livery has been unchanged for more than four decades. At any airport in the world, the company’s planes were instantly recognizable even to casual flyers. I doubt that anyone is buying tickets based on an aircraft livery (except one guy on Facebook who said he won’t fly Delta because the livery looks “cheap”) it will be sad to see the carrier’s iconic “Pepsi” scheme phased out over the coming years.
The new livery comes as Korean Air completes its acquisition of Asiana Airlines, the other major South Korean full service carrier. Walter Cho, Chairman and CEO of Hanjin Group and Korean Air, said this about the new direction for the company:
“As a unified Korean Air, we are committed to more than just transportation—we aim to connect people, cultures and the world through the skies. With this foundation, we will build an industry-leading safety system, elevate the customer experience and strengthen trust through open communication with all stakeholders. Together, we’ll create a more connected and better world.”
Summary
For the first time in more than forty years, Korean Air has unveiled a new corporate identity and accompanying livery. The refresh comes as the carrier completes its acquisition of rival, Asiana Airlines. While it is certainly eye catching, I’m sad to see the old, iconic, Korean Air livery go.
(Images courtesy Korean Air)