JetBlue Airways has just unveiled its newest special livery in partnership with Dunkin’, America’s largest coffee and donuts brand. The freshly painted Airbus A320 is adorned in Dunkin’s familiar orange and pink and has been appropriately named, Brewing Altitude.
The New Livery Celebrates Almost Two Decades of Partnership
JetBlue and Dunkin’ have been partners since 2006 when the airline began serving Dunkin’ coffee onboard. In 2011, Dunkin’ became the exclusive onboard coffee provider for the airline. Now, the partnership has been taken one step further with a Dunkin’ themed jet crisscrossing the JetBlue network.
Marty St. George, President of JetBlue, had this to say about the partnership:
“Dunkin’ has been part of the JetBlue journey for nearly two decades, and we’re proud to showcase this partnership with a livery that’s as fun and bold as the brands behind it. With our shared Boston heritage and focus on delighting loyal customers, this collaboration brings together two fan-favorite brands in a way only JetBlue and Dunkin’ can.”
Scott Murphy, President of Dunkin’, added:
“This is about more than coffee in the sky; it’s about two beloved brands coming together through a shared passion for meeting people where they are and fueling them on their journey. From Boston to beyond, we’re proud to see our iconic pink and orange take flight with JetBlue and celebrate the fans who’ve made Dunkin’ part of their everyday ritual, even at 35,000 feet.”
Dunkin’ has been a pillar of the Boston community for 75 years, and is the go-to coffee brand in the City of Champions. JetBlue, Boston’s largest leisure airline, is a perfect partner for Dunkin’ as both brands are deeply rooted in the city.
JetBlue and Dunkin’ Are Celebrating With a Unique Promotion
To celebrate the partnership, JetBlue is offering status for customers who fly on the aircraft on Mondays between May 19 and September 1. While this seems like a nightmare to track, TrueBlue members who fly on eligible routes on the aircraft will receive Mosaic 1 status and Dunkin’ Rewards members will earn Boosted status for three months.
Current Mosaic members will receive 20 bonus tiles, applied to their 2025 tile tracker. Existing Boosted Status members will earn two times the number of points on top of the base points earned for all qualifying purchases for three months.
JetBlue has a website where you can view the full terms and conditions of the promotion and see which routes the aircraft will fly. This isn’t the first time we’ve seen JetBlue partner with a corporation, the carrier recently partnered with Nintendo on a Super Mario themed aircraft, but this is one of the more rewarding partnerships we’ve seen from them.
Summary
JetBlue has unveiled a new special livery celebrating its partnership with Boston based Dunkin’. The new aircraft, named Brewing Altitude, can be found across the carrier’s network and, on Mondays this summer, TrueBlue members onboard will receive a status boost to Mosaic for three months.
(Images courtesy JetBlue)
