Hyatt Hotels Corporation announced today the acquisition of the me and all hotels brand from Lindner Hotels AG (Lindner). The acquisition of the brand is continuation of a partnership that Hyatt and Lindner entered into in 2022. The initial partnership significantly increased Hyatt’s brand footprint in Germany and Europe by adding Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program.
The deal has already closed and me and all hotels, which currently sits under Hyatt’s JdV by Hyatt brand, will become a standalone brand in the World of Hyatt portfolio.
Hyatt is bringing this brand on board specifically to provide growth in Europe. While some new properties are in the pipeline, the press release points primarily to me and all hotels being a conversion brand. The press release states “the me and all hotels brand combines outstanding guest satisfaction with a conversion-friendly development model in the desirable upscale lifestyle space, positioning it for scale and accelerated expansion across Europe and beyond.”
Hyatt hopes to entice hotel operators in Germany to convert to the brand in order to help them expand their footprint in Germany and across Europe. Felicity Black-Roberts, SVP of Development EAME for Hyatt had this to say about the acquisition:
“Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members. We look forward to driving further growth for Hyatt’s lifestyle portfolio with me and all hotels – together with Lindner as well as other development partners and franchisees, across Europe and beyond.”
Felicity Black-Roberts, SVP of Development EAME
me and all hotels feature central locations, urban design elements, leading-edge technology and vibrant public spaces. The brand is positioned to appeal to younger city and business travelers and locals by enabling both social interaction and productive co-working sessions.
About me and all hotels
me and all hotels is described as offering a vibrant atmosphere where living, working, and communication converge. The heart of each hotel features a seamless fusion of check-in, bar, lounge, and co-working spaces (Which sounds a lot like Marriott’s Moxy brand of hotels).
The design blends professionalism, individuality, luxury, and coziness with cutting-edge technology. me and all hotels features the brand’s “local heroes” concept which partners with locals in gastronomy, music, art, sports, and startups deliver unique experiences such as pop-up kitchens, diverse events, and sustainable products.
Currently there are six me and all properties located in Germany:
- Duesseldorf
- Duesseldorf-Oberkassel
- Mainz
- Hanover
- Kiel
- Ulm
The brand currently has new hotels in the pipeline with locations such as Berlin (scheduled to open later this year), Hamburg, Leipzig and Stuttgart (all expected to open in 2026). These new builds will be in addition to any new conversions that are added to the portfolio.
Summary
Hyatt Hotels closed its purchase of me and all hotels from Linder Hotels AG. me and all hotels will move out from under the JdV by Hyatt brand and become a standalone brand within the World of Hyatt portfolio. Hyatt is looking to the brand to help it rapidly expand throughout Germany. For more information on the brand and its hotels, check out their website.
