To celebrate 20 years of partnership, Hilton and McLaren Racing are introducing a “Stay Like McLaren Racing” suite in London as part of the festivities around the Formula 1 British Grand Prix at Silverstone.
Hilton’s Stay Like McLaren Racing Suite
Rooted in Hilton’s “It Matters Where You Stay” campaign, which also gave us the “Stay Like Wicked” Suite in New York, the “Stay Like McLaren Racing” suite was created in collaboration with the McLaren Formula 1 Team and features plenty of the Woking based team’s signature Papaya orange.
The room design is inspired by the F1 paddock, and has iconic McLaren F1 Team memorabilia on display. It also features two racing simulators should you want to challenge a friend in some friendly competition along with a an-room bar and smoothie delivery each morning.
Hilton and McLaren have been longtime partners with the two organizations working together for the last 20 years. Mark Weinstein, Chief Marketing Officer at Hilton, had this to say about their partnership:
“From our trackside hotels like Conrad Singapore Marina Bay and Hilton Garden Inn Silverstone to dozens of other Hilton-branded hotels across the world where the team and fans stay for race weekend, we’re proud to deliver exceptional stay experiences for the McLaren team, and we’re excited to partner on this supercharged stay experience for fans looking to stay like a winner and experience the fandom like never before.”
Louise McEwen, Chief Marketing Officer at McLaren Racing, added:
“For 20 years, we’ve worked with Hilton to both power meaningful experiences that deepen our fans’ engagement with what we do and ensure our team can recharge and get that crucial good night’s sleep before race day. We’re so proud of the partnership we’ve built together and invite fans to celebrate with us with the ‘Stay Like McLaren Racing’ suite and fan experiences we’ve created together this year.”
The Stay Like McLaren Racing suite is located in Central London at The Trafalgar St. James London, Curio Collection by Hilton.
Booking the Stay Like McLaren Racing Suite
Reservations for the suite are currently open and, if you want a chance to stay in the limited edition suite, you can book directly at hilton.com/StayLikeMcLaren. Hilton Honors members can also use their Points to bid for stays in the Stay Like McLaren Racing suite on select dates through the Hilton Honors Experiences platform.
Bookings will go fast as the suite is only available between July 8-20, 2025.
My Thoughts
As a racing fan, this is one of the coolest activations I’ve seen from a hotel brand and the two organizations seem to have gone all out on the design of the suite. After all, who wouldn’t want to have two full sized racing simulators in your hotel room.
Unfortunately, I won’t have a chance to even attempt a stay in the suite, but I’m sure it will be a cool, over the top experience, for those who do.
Summary
Hilton Hotels and McLaren Racing are celebrating 20 years of partnership with a Stay Like McLaren Racing suite for the Formula 1 British Grand Prix at Silverstone. The suite will be located at The Trafalgar St. James London, Curio Collection by Hilton, and is currently available for booking.
(Images Courtesy Hilton Hotels)
