Brandon Blackwood, known for dressing Hollywood A-listers and his iconic handbags and footwear, is bringing his designs to the sky. Beginning later this month, American Airlines will debut exclusive, limited-edition amenity kits designed by Blackwood which will be available to premium cabin customers on select international and transcontinental flights.
Amenity Kits will be Onboard Select American Flights this Summer
The amenity kits will be available onboard through early September, and premium cabin customers on American international and select transcontinental flights will be greeted by a complimentary Blackwood-designed amenity kit at their seat. The kits will change depending on your class of service. American Airlines describes them as follows:
- Flagship First and Flagship Suite Preferred passengers: A compact travel version of Blackwood’s trademark Portmore handbag, featuring the same structured design in denim and wraparound zip closure
- Flagship Business and Flagship Suite passengers: A travel pouch with flair, the black kit features red accents along the zip closure and Blackwood’s recognizable checkered pattern on the interior
- Premium Economy passengers: Featuring Blackwood’s checkered pattern on the exterior in blue and white, this kit is a statement piece for all
Heather Garboden, American’s Chief Customer Officer, said this about the new kits:
“Brandon’s bold, fashion-forward designs are the perfect addition to our amenity kit collection, especially as we see our premium customers skewing younger, which is in line with Gen Z investing in luxury items and experiences. From the designers we partner with to the brands we feature on board, American is committed to giving travelers something new to discover and explore well before they get to their destination.”
Blackwood added:
“When this opportunity with American Airlines first arose, I knew I wanted to create designs that were familiar to my brand and could be repurposed as soon as the plane lands. I traveled a lot growing up and used a lot of that inspiration in my designs, so it feels like a full-circle moment seeing my bags in flight and bringing innovation and creativity together.”
As someone who has collected a stash of amenity kits over the years, I love ones that can be repurposed and these appear to be designed in such a way I can use them around the house and while traveling. Passengers on Flagship branded flights can score an amenity kit when traveling in premium cabins.
Summary
American Airlines has partnered with designer Brandon Blackwood on new amenity kits for premium cabin passengers this summer. The new kits will appear on Flagship marketed and operated routes through early September.
(Images courtesy American)
I really don’t know or care who Brandon is. But I do like the look of the new kits which are light years better than the idiotic cheap metal tin can kits that UA used during the Olympics or the cheapo Swiss kits.
Traveling to London on July 5. I hope new amenity kits are available in the business class.