Delta Air Lines is getting its passengers involved in network planning with a fun, quirky, promotion for members of its SkyMiles loyalty program.
Delta is Letting SkyMiles Members Vote on its Next European Destination
Delta is inviting customers and employees to help select the next new destination on the Atlanta based carrier’s route map. In what’s been dubbed the Route Race, SkyMiles members and Delta employees can vote on which European destination they want to see added for Summer 2026.
While Delta is opening this up to its employees and passengers for the final decision, the airline has limited the possible destinations to three; Sardinia, Malta, and Ibiza. Delta describes the three destinations as follows:
- Sardinia, Italy: For customers who love a slower pace but still want adventure, Sardinia is the ultimate mix. Days here can start with a hike along rugged cliffs, move to a hidden swim, and end with fresh pasta and local wine in a seaside village. It’s a place where natural beauty, history, and food all share the spotlight.
- Malta: Perfect for customers who want their trip to feel like a story, Malta blends centuries of history with sunny Mediterranean charm. One day you might wander ancient fortresses or UNESCO-listed streets, the next you’re on a boat headed for turquoise bays. It’s a destination for those who want culture, scenery, and relaxation all in one place.
- Ibiza, Spain: For customers who love a destination that comes alive after dark, Ibiza is a global capital of nightlife with world-famous DJs, beach parties, and sunset-to-sunrise energy. But the island also knows how to slow things down with hidden coves, laid-back beach bars, and day trips to nearby Formentera for a quieter balance. It’s perfect for those who want their trip to be equal parts relaxation and revelry.
Presumably the carrier has vetted all three of these routes and has determined that they will be profitable enough to operate. While no details have been given, I would assume that the airline would operate the three possible routes from its hub at New York’s John F. Kennedy Airport (JFK) using Boeing 767 or Airbus A330 aircraft.
Paul Baldoni, Senior Vice President of Network Planning at Delta, described the opportunity as follows:
“SkyMiles Members and Delta people are at the center of everything Delta does. The Route Race is a celebration of their influence, giving our community a voice in where they want to fly next and inviting them to help shape Delta’s global network. The destinations where Delta flies are more than just dots on a map – they’re gateways to culture, connection and possibility, and this is a chance for our Members and employees to bring one of them closer.”
How to Vote
To cast your vote to select Delta’s next destination, you’ll need to download the Fly Delta app. In the app, between August 25 and August 29, 2025, SkyMiles Members can cast their vote. Once voting opens, head over to the Explore and Trip pages within the app, to cast your vote.
Each destination is represented by a Delta jet, and every vote helps determine which route will be taking off next summer. Delta states that final results will be announced roughly 30 days after voting closes so, expect an announcement on or around October 1, 2025.
Summary
Delta is giving SkyMiles members the opportunity to vote on its next transatlantic destination. SkyMiles members can vote in the Fly Delta app on one of three potential European destinations between August 25 and August 29, 2025.
Follow ATX Jetsetter on Social Media: Facebook, Twitter/X, Instagram, BlueSky & Threads