Alaska Airlines announced today that it is rolling out a slew of new, premium offerings to enhance passengers’ onboard experiences. The Seattle based carrier is bringing “the West Coast lifestyle” to passengers on flights starting this fall.
Starting this fall, Alaska passengers can enjoy Lagunitas Hoppy Refresher, a non-alcoholic sparkling water with a hoppy kick onboard. While I’m not a huge fan of hop water, I always appreciate airlines introducing new products for passengers.
Passengers will also have access to a canned Straightaway Nitro Espresso Martini made with coffee from Stumptown Coffee Roasters . This is the same brand of coffee that you’ll find onboard all Alaska Airlines flights.
Both new beverage options will be complimentary for passengers traveling in Alaska Airlines First Class and Premium Class. They will also be available for purchase for passengers travelling in the Economy cabin. Both of these beverages will be available fleetwide beginning November 20th.
If the new beverage options aren’t your thing, the carrier is also rolling out new blankets for First Class passengers designed by Filson, an iconic Pacific Northwest-based outdoor outfitter. The new blankets look warm, soft, and just so happen to be one of Mrs. ATX’s favorite colors. I hope the airline is forgiving if one of them happens to go missing.
FInally, Alaska is introducing Salt & Stone soap and lotion in all Alaska Lounges and onboard restrooms beginning early in 2025.
Alaska Airlines is placing an increasing focus on its premium options in the lead up to 2025. The carrier has also announced an expansion of premium seating onboard as well as upgraded meal offerings on longer flights.
Summary
Alaska Airlines is rolling out more premium options, beginning later this month, as the carrier prepares to battle other airlines for supremacy. These new items include non-alcoholic and alcoholic beverages which should be popular amongst fans. The carrier’s renewed focus on premium options should bode well for passengers as well as the airline’s bottom line.
(Images courtesy: Alaska Airlines)
Any sign of Transcon Business class lie flats like American, United, JetBlue & Delta? Their transcontinental business seat is what eliminates them from my usage.
I haven’t seen anything that points to them adding lie-flat seats for transcon flights. They could possibly use some of the Hawaiian widebodies on transcon routes though that likely isn’t the best use for those planes. They just announced upgrades to premium seating but nothing about lie-flats.
Alaska is Expanding Premium Seating Across the Fleet